Our Vision for Web 2.0 & MACPA

I Just read Patty Seybold's post about creating a vision for Web 2.0 and organizations and I love her definition (and think it applies to us!). Here it is (From Patty's blog) http://outsideinnovation.blogs.com/pseybold/2007/08/how-do-you-comm.html:

Here’s the way I view Web 2.0: It’s the next generation of the Internet in empowering customers and employees to get things done. It’s when you give your customers (and employees) the tools to roll up their sleeves and design things themselves and to share their work in progress with others. The social networking aspects of Web 2.0 are profound. Customers strut their stuff around your products and services, drawing more prospects to your solutions. I characterize the business benefits of Web 2.0 this way:

“The benefits of Web 2.0 accrue when you empower your consumer and/or business customers to participate in shaping their online experiences with your company and with one another. Empowered customers are more engaged and more loyal. They cost less to serve, and they contribute value by adding their own “spin” to your Web sites, your products, and to your brand experience. Your firm profits from the network effects that result as customers interact electronically around your products and your business.
Web 2.0-enabled customers become designers, contributors, consultants, guides, and promoters to other prospects and customers”

Patty worked with us and our State CPA / AICPA Colleagues when we first started the SSLLC Oracle project a few years ago.She is a pioneer in customer-centric thinking and a person I know and respect as a thought leader in this very important space...

Cheers!